Take it out back…

 
The blank canvas at the Twisted Pepper

Way back when we decided to open 3FE we were left with a conundrum. The space in the main bar of the Twisted Pepper was the best place for a coffee bar with comfy leather sofas, a killer sound system, tables, chairs and everything you need for a great set up. Unfortunately this space was set too far back from the main street so we decided to change tack.

Essentially the lobby became the new focus for 3FE and so we set about puting a coffee shop in a space that had no services and was, essentially, a hallway.

To say I was met with a few sceptical looks was putting it mildly. Opening a cafe in a nightclub lobby was not exactly the done thing but there was something about the space and the people that ran the Twisted Pepper that made it seem like a no-brainer. One of the many DJs that had played the city-centre venue had signed the wall of fame with a phrase that became a mantra for everyone involved in the setting up of 3FE; “Fail we may, sail we must”.

So we did.

Pete and Jordan cupping in 3FE 1.0

Getting going was tough, the weeks over Christmas were as quiet as they were cold as they were demoralising but slowly the numbers started to build. It was difficult getting people into the space but one by one they started to come, and more often than not they decided to return.

We started to gain some favourable reviews like the ones here, here, here and here. There were a few dodgy ones like here (ish) and here but you’ve got to accept the good ones with the bad ones. I’m a firm believer in taking positives from a negative situation and we’ve tried to understand the bad reviews and understand why we were being perceived that way. Luckily the good ones have far outnumbered the bad ones.

Great review from The Trinity News

After building a solid base over the opening three months  we recently hosted (well the Twisted Pepper did) the Irish Barista Championships. This gave us the opportunity to try something new and so when the doors opened on the Tuesday we set rolled the shop back into the main bar and plugged in. One advantage of having a collapsible shop is that you can pretty much set it up where you like. All our counters were built on casters  as we’d always anticipated moving out back at some stage and the competitions presented us with the ideal opportunity to do that.

So we did.

Its hard to believe there was once a Barista Comp on this stage...

The feedback after our temporary move was universal. Everyone liked it, but everyone thought it was too dark and people were worried that we wouldn’t be seen by passers-by on the street. We decided to give the place a bit of a make-over, install some book shelves, brighten up the paint work, give the place a good scrub and make it a bit more day-friendly. The interesting thing about the footfall question was that we had never, and I mean never, attracted the average passer-by. The only people that ever visited 3FE were those that had read/heard about us and those who had been before. Our experience since moving out back has been as expected, those people are still coming and if anything we’re attracting more passers-by!

New Bar

So, this is now a work in progress. We are conscious of losing that intimacy that we enjoyed in the front and so have constructed our own take on the traditional snug, although in a more inclusive way so that we’re still able to chat with the regulars and coffee geeks. In saying that I think we were losing the crowd that just wants to have a coffee and be left alone, and I think the booths are ideal for that. 3FE 1.0 was a great space but if you were shy or didn’t fancy a chat you were in trouble.

The main reason for this post however is that we need your help. The coffee offering is still the same, and will improve further in the coming weeks, but we need some feedback on what you’d like to see, what you miss and what you think we could do to make 3FE 2.0 better.

Beer Tasting Event @3FE

We’ve recently started biweekly cupping events, we’re going to include brew classes soon and hopefully a lot more coffee-centric get togethers. As well as that there’s the Beatyard, a foodie-forum (more on this shortly), new craft beer offerings, jazz, clothes markets, comedy and every other random thing you can think of to compliment the Twisted Pepper.

Cupping last Saturday Morning

The point is that this is a really cool space so if you think of anything you’d like to see there’s a pretty good chance we can do it so we’re all ears. The Twisted Pepper is going to become the go-to place for weekend daytime activities and we’re really excited about being part of that and will be dropping lots of ideas their way. So drop me a line hello@thirdfloorespresso.com if you’ve got any ideas/feedback or you simply wanna get on the mailing list 😉

Col

Advertisements

One thought on “Take it out back…

  1. aaronblanco says:

    Blenders. Anything sweet, icy and caramelly with whipped cream on top is aces. Sprinkles for the whipped cream is a huge bonus.

    This is your ticket to ride, Colin. You’d be foolish not to embrace the frozen blended side of your business. Slap a few 24 oz cups of that action across your bar to your customers & you’ll be floatin’ on a gravy train a mile long.

    I might travel to Dublin to see that.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: