So, we’ve lasted a week.
Seven days into Third Floor Espresso I’m looking back on a week that has been really pleasing for me both professionally and personally. The culmination of weeks of planning and organising has culminated into a tiny little shop in the heart of my home town that I really really love. True, there are points to improve on, areas to fix and a lot more hard work in the future but if someone had offered me this opening week I would have bitten their hand off.
There are 3 things that have perhaps been more pleasing than any other aspect of the shop. Firstly, the coffee. I thought Steve would throw together a blend and maybe garnish it with a decent coffee but true to form he really went all out on our first seasonal blend, “Frosty”. Machacamarca, La Illusion and Sao Judas are all spectacular coffees on their own but collectively they become what is quite frankly one of the best, if not the best, espressos I have ever tasted. It makes my job very easy.
Secondly is the response of the customers. A huge part of me was afraid that the insistence on small cups, pushing filter coffee, not doing syrups and other coffee-nut tendencies might scare off Joe public but the opposite has been the case. Customers are really embracing the “enough” policy of 3FE as well as the approach to coffee as a luxury and not a fuel. (Having Dave Walsh there to help out is a value add if ever there was one too)
Finally, the thing thats really made it for me is the fact that I really love the shop. I opened today for 4 hours, not because I had to, but because I wanted to. There are hard times ahead for Third Floor Espresso but this week will always be something that I’ll look back on with an enormous amount of pleasure.
p.s. Thanks to all the coffee folk who dropped in this week to lend their support, your advice and opinions are very much appreciated. I will refrain from naming you lest I leave someone out 😉